What is a Digital Audit?
Client Focused Media conducts a comprehensive audit of your online presence with a detailed report that shows you the highest priority issues for optimizing your online presence. After we conduct our research we will deliver a full report and will include recommendations for optimizing your online presence.
This audit can then be integrated into a comprehensive Digital Marketing Plan which will allow a brand to not only position themselves higher in social and search engine visibility but to effectively:
- Take control of their online presence
- Enhance lead capture and generation
- Engage with current and potential clients
- Monitor and respond to online feedback through online channels
Client Focused Media performs quarterly assessments with our Digital Marketing Director to gauge the plan’s success, adjust needs as necessary and implement any additional goals to ensure maximum effectiveness.
CFM will evaluate your current digital presence using industry best practices:
- Blogging
- Social Media
- SEO (Search Engine Optimization)
- Pay-per-click Advertising
- Lead Generation
- Analytics Utilization
- Mobile Optimization
- Online Review Status
- Local Listing Positioning
Digital Competitor Analysis
Getting to know your competitor’s strengths and weaknesses is the foundation on which to base a good strategy. Our analysis offers relevant insight about your competitors. We analyze what your competitors are doing to see gaps between your website and theirs, and online rankings/traffic.