We Are a Family!
At Client Focused Media, we believe that every business is unique, and therefore, requires a tailored marketing approach that addresses its specific needs and challenges.
Working at CFM means working hand-in-hand with the executive team as well as directly with clients. A high level of professionalism and work ethic are expected from every member of the team.
Our Culture
Our people are at the heart of everything we do at Client Focused Media. Our company will only deliver our best work when we function as a whole cohesive unit. Although we will never reach perfection, we can strive toward excellence in our daily mission and efforts. With that vision comes a focus of key internal initiatives we are committed to working on, along with indicators of what each should look like as we continually build our team at Client Focused Media:
- Missional Focus — A collective understanding of what the organization stands for, where it is going, and how we will get there. Indicators: a clear inspiring vision, well-executed strategies, clear aligned goals.
- Authentic Values — Deeply held principles guiding all decisions and relationships, reflected in the conduct of everyone at all times. Indicators: high levels of trust and communications, uncompromising integrity and ethics.
- Productive Relationships — Open, collaborative relationships that recognize and honor the commitments that people make to themselves, each other, their work, and the organization. Indicators: respect for all individuals, effective problem-solving and decision-making, clear accountability, effective teamwork at all levels.
- Process-Driven — Flexible structures, processes and technologies that allow people to do their best work and to collaborate effectively across boundaries. Indicators: clear organizational design, collective knowledge, the right tools and technologies, the right people for the right jobs.
- Continuous Improvement — Results-focused learning that strengthens individual and organizational capacity to cope with the present and define the future. Indicators: continuous teaching and learning, effective knowledge and skills development, leadership development at all levels.
- Goal-Oriented — Fair, meaningful performance requirements, measurements and rewards that are aligned to the goals of the organization, reinforce high performance and address poor performance. Indicators: clear and energizing performance requirements, relevant work measures, differentiated rewards.
Our Core Values
Family
We value what each individual brings to the CFM family. We are loyal, supportive and respectful of each other’s time, both at work and at home.
Openness
We are open, honest and fair. We encourage candid communication and are not afraid to speak our minds. We actively seek and provide constructive feedback to improve on our skills.
Collaboration
We believe that learning requires teamwork and practical interaction. We work in partnership with our clients and vendors to achieve our common goals.
Uniqueness
We commit to leading the pack in listening, learning, and innovating to make certain we focus and commit our unique and combined talents to bring unrivaled success to our clients and to our community. Many talk the talk. We uniquely walk it — believing that to give of ourselves for another’s success is the highest, most sustainable, and unique form of success in the long run.
Service
We listen to the needs of our clients and our community. We believe that our success is directly correlated to the success of those around us. We help to sustain a vital community where each member is valued and where all are bound by a common purpose.
Enjoyment
We believe that having fun at work is essential to our well-being. We love what we do and we do what we love.
Dependability
We are only as good as our word. We work diligently to gain and retain the trust of our clients and vendors. We do what we say we are going to do.
Who We're Looking For
Are you excited for the opportunity to make an impact on people’s lives? Do you enjoy large quantities of coffee or tea? Have you read our core values and exclaimed, “That’s ME!!!”? If you answered yes to these questions, then you may just be who we’re looking for.
See below for some specific positions for which we are accepting applications; however, even if you don’t fit one of these niches, feel free to reach out and let us know what you bring to the table.
Email Marketing Specialist
As an Email Marketing Specialist at Client Focused Media, you will develop and execute email marketing campaigns for our clients to enhance engagement, increase conversions, and support our overall marketing goals. Your expertise in email marketing tools, data analysis, and creative content creation will drive our email marketing initiatives forward. You will work directly with the SVP of Strategic Automation to help grow our client’s platforms.
Key Responsibilities
– Read, interpret, and respond to automation support requests
– Troubleshoot issues related to automations and email campaigns
– Create and monitor a wide variety of email marketing campaigns
– Ensuring the design and layouts of emails are optimized, user and mobile-friendly
– Proofreading key messaging in and out of email templates
– Sending graphics requests to designers
– Tracking and analyzing campaign results
– Aiding additional digital marketing efforts
– Design and implement direct email marketing campaigns
– Proofread emails for clarity, grammar, and spelling
– Ensure mobile-friendly email templates
– Upgrade our email templates using graphics, personalization, and advanced features
– Analyze campaign performance and suggest improvements
– Report on sales revenue generated from email marketing efforts
– Ensure emails follow industry policies and best practices
– Organize client project materials and facilitate project management including collaboration with other team members or freelancers
– Setup new CRM and automation environments for new client projects
– Other administrative tasks as needed
Qualifications
– Bachelor’s degree in Marketing, Communications, or a related field.
– 2-3 years of proven experience as an Email Marketing Specialist or similar role
– Experience with Asana for project and task assignments is required
– Experience with ActiveCampaign is required
– Experience with Shopify and WooCommerce is preferred
– Excellent written communication and copywriting skills
– Excellent organizational skills
– An ability to work on multiple projects simultaneously and prioritize tasks
– Knowledge of the email marketing and automation industry trends and best practices
Email Content Writer
Client Focused Media seeks a talented and experienced Email Content Writer to join our team on a contract basis. The ideal candidate will be passionate about crafting engaging, persuasive email content that resonates with our target audience. You will work directly with the SVP of Strategic Automation, our Content Development Team, and our Account Team to support project execution.
Responsibilities
– Write compelling email content for various purposes, including promotional campaigns, newsletters, product updates, and customer communications.
– Collaborate with marketing and sales teams to develop effective email content strategies.
– Conduct thorough research on industry trends, target audience preferences, and competitor email campaigns.
– Develop and maintain a consistent brand voice and messaging across all email communications.
– Optimize email content for deliverability, open rates, click-through rates, and conversions.
– Create clear and compelling calls to action to drive desired user actions.
– Stay up-to-date with best practices in email marketing, including A/B testing methodologies, subject line optimization techniques, and effective call-to-action strategies.
– Monitor and analyze email performance metrics to make data-driven decisions and continuously improve email campaigns.
Qualifications
– Proven experience as an Email Content Writer or similar role, with a strong portfolio of successful email campaigns.
– Excellent writing, editing, and proofreading skills with impeccable attention to detail.
– Strong understanding of email marketing principles, segmentation strategies, and deliverability best practices.
– Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.
– Strong communication and collaboration skills with a proactive approach to problem-solving.
– Bachelor’s degree in Marketing, Communications, English, or related field (preferred but not required).
Web Specialist
The ideal candidate will be a self-starter and will possess strong attention to detail and problem-solving skills. This person will have a driven work ethic, the ability to correctly interpret and complete requests, and the willingness to support internal staff in a variety of projects. This person will also confidently engage with clients.
The Web Specialist is responsible for stewarding the mission, goals, and objectives of Client Focused Media by supporting internal staff and external clients, by maintaining relationships and favorable contacts with current and potential marketing & public relations accounts. The Web Specialist will assist the Account Executive and SVP of Web Services with the overall fulfillment and execution of clients’ marketing plans. The position will oversee a variety of general support assignments to assist the goals of each account. Additionally, the position will assist in the planning and execution of internal processes and procedures. The Web Specialist will identify, plan, and implement the objectives set by the agency account team members to maximize agency and client goals.
The Web Specialist will have strong project management and web services knowledge, proficiency in writing communication, problem solving, reading and interpreting/responding to client support requests, and strong time management skills.
General Job Responsibilities:
- Employee will be responsible for generating new revenue for the company as well as maintaining current revenue.
- Employee will be responsible for assisting and implementing marketing strategies of the Company and supporting Company Senior Account Managers and SVP of Web Services to carry out tasks to facilitate marketing/digital campaigns.
- Employee will adhere to assigned budgets and be accountable for expenditures.
- Employee will delegate when needed to appropriate staff, affiliates and vendors to ensure that the day-to-day functions and assigned projects are carried out.
Essential Job Duties:
- Work with Account Manager and web team to assist in new website development stages including mock-ups, template buildout, design layout of content, image optimization, sitemaps; Attend client facing meetings as deemed necessary as the web team representative.
- Develop necessary reports to assist in department performance meetings and sales pitches.
- Perform ongoing basic/advanced digital maintenance such as: site backups, plugin & theme updates, spot checking post-update issues, form testing, web support requests, update website content, troubleshoot issues to website themes, hosting, domains, accessibility, etc.
- Handle all quality control actions as needed.
- Review pagespeed insights reports, accessibility reports, security and performance logs, and tablet and mobile views; interpret findings and make improvements as needed.
- Organize client project materials and facilitate project management including collaboration with other team members or freelancers.
- Setup hosting environments for new client projects & install and configure WordPress theme/plugins.
- Customize WordPress theme into a unique design based on provided brand standards, utilizing CSS and HTML as needed to modify or enhance design elements.
- Design/lay out pages, forms and other content.
- Review client websites on mobile devices and provide recommendations to improve mobile experience.
- Setup on-page SEO; internal linking; schema; event tracking.
- Proofreading and crafting compelling SEO-friendly headlines for calls-to-action and landing pages where missing.
- Optimize and/or modify images to create basic graphics for web and social media use (i.e. icons, graphic backgrounds, featured images).
- Creating reports based on Google Analytics or other provided data.
- Researching web trends to identify areas of improvement and innovation.
- Other administrative tasks as needed.
Reports to: SVP of Web Services, Account Executive
Qualifications
- Minimum 3 years experience working extensively with WordPress.
- Intermediate-to-advanced understanding of HTML and CSS (PHP and jQuery a plus).
- High level of technological understanding of the following: WordPress multisite, Elementor Pro (including theme builder and template kits), Advanced Custom Fields Pro, Zapier, Gravity Forms, Woocommerce, Google Apps suite, Adobe Photoshop / Illustrator, Google Analytics, Google Tag Manager, Google Cloud Platform, SFTP / phpmyadmin, Domains & DNS configuration, and Cloudflare.
- A calm and resourceful demeanor when assisting others.
- Ability to have effective conversations in fluent English via email, phone, video chat, and face-to-face.
- Ability to meet outlined targets.
- Ability to effectively troubleshoot issues relating to downtime, plugin/theme conflicts, security settings, caching, and more.
- Ability to work in-person at our Jacksonville office.
Contract Video Editors & Motion Graphic Artists
We are looking for editors and motion graphic artists of varying skill levels for contract work on an as-needed basis. While we are not currently hiring full-time for these positions, getting on our vendor-partner list and producing great work is the fastest route to the front of the line when a position does open up.
Internships
We are also accepting applications for summer and fall internships in video production, motion graphic design, and WordPress web development.