Unlock your Brand's Potential with a Creative Audit
Creativity is not just about developing the most imaginative idea. It is about implementing innovative tools in a unique way with the right message to yield specific results.
A Vision and a Voice: Consistency and authenticity are the lifeblood of a brand. The underpinnings of any solid brand truly lie in the faith its founders have in the brand’s ability to both sincerely and accurately represent them, and simultaneously speak on their behalf to the world at large.
Communicate Effectively: Today’s market has a short attention span – less is more. You need to communicate your message with visuals as well as creative copy. Your design collateral reflects your company’s image. The Client Focused Media creative team ensures you are putting your best foot forward.
Branding & Logo
In keeping with the goals and objectives for your business, we’ll explore the brand as it is today, to ensure that every touchpoint and every bit of content accurately represents the caliber of programs, services and/or products you offer. In addition, we will outline the strengths and weaknesses of existing brand elements, and provide recommendations as appropriate for the streamlining and/or development of ancillary brand components.
More About the Brand & Logo Audit
While a logo may be small, its impact on the success of a business can be substantial. Your logo gives a first impression that helps determine a consumer’s willingness to purchase products or services. You only have a few seconds for a logo to grab a consumer’s attention, so good design is imperative.
CFM will evaluate your current logo and company image using the following criteria:
- Does your logo speak to your target audience?
- Does your logo communicate what your company is or does?
- What do your logo and brand colors say about your business?
- How memorable is your logo?
- Is your logo too complex or too simple?
This audit can be integrated into a comprehensive Marketing Plan that will work with the audit reports given by our Creative, Digital, and other divisions to develop a clear plan of action to drive your marketing presence to the top.
Collateral & Graphic Design
Effective graphic design goes beyond creating visually striking ideas. It’s about strategically and creatively leveraging the platform on which that design is displayed. The Client Focused Media design team reviews all current brand and marketing collateral, as well as advertising and social media creative, to ensure you are visually consistent with your brand promise, and make suggestions for updates, improvements, and growth as needed.
More About the Design Audit
Professional designs communicate stability, trust and confidence in the minds of consumers. The Client Focused Media team ensures you are putting your best foot forward. Your designs need to communicate your message with more visuals and less copy.
CFM will evaluate your current graphics and collateral using the following criteria:
- How consistent is your brand?
- Do your graphics help or hinder what you’re trying to do?
- What do your graphics communicate about your company?
- Does your collateral contain clear calls to action?
- How effective is your messaging?
- Does your collateral look dated?
- How effective are your graphics and design elements?
This audit can be integrated into a comprehensive Marketing Plan that will work with the audit reports given by our Creative, Digital and other divisions to develop a clear plan of action to drive your marketing presence to the top.
Video
As the veritable king of digital content, video can be used to share new concepts and developments with your client base, assess interest, and establish relationships with people you’ve never met. Video is shared 1200% more than links and text combined. Ideally, our audit of your video portfolio will include an outline of existing resources at your disposal, any preparatory documentation and/or correspondence ahead of production(s), and raw footage, in addition to post-production cuts. Our goal is to share our observations and provide feedback based on our assessment of your library’s prevalence and quality, subject matter and focus, and messaging and placement.
More About the Video Audit
CFM will evaluate your current video assets using the following criteria & industry best practices:
- Do you have updated and relevant video content on your website and social media channels?
- Does your video content match your brand tone?
- Is your messaging clear and targeted to your audience?
- Is your video content being promoted effectively?
- Is there a call-to-action?
Photography
60% of consumers who use online search say they prefer to contact a business whose listing includes an image. Why? Because photography, like video, engages potential customers visually and communicates directly with them about who you are and what they can expect from you. We take a closer look at your photography use on digital and print platforms in order to help us determine if your photos are helping or hindering the brand, and advise you on style, subject matter, formatting and more.
More About the Photography Audit
Photography, like video, engages potential customers and communicates directly with them about who you are and what they can expect from you. High-quality images not only reinforce your brand messaging (“A picture is worth a thousand words”), but they also establish a sense of professionalism and quality, ultimately leading to more trust in a brand. Conversely, poor quality images or none at all can turn away potential clients.
CFM will evaluate your current photography assets using the following criteria & industry best practices:
- Overall photo quality and brand cohesion
- Are photos prevalent on multiple platforms and used appropriately?
- Is photography up-to-date?
- Is there a variety of photography? staff headshots, office interiors, “action shots,” samples of work, etc.
How it Works
Step 1: Purchase the Audit
Purchase your audit via our online store. Need to talk through it first? Schedule a meeting with Janine to discuss the website audit below.
Step 2: Complete the Intake Form
Spend 45 minutes providing us with essential details about your current creative. This crucial step ensures we have the necessary information to tailor your audit and action plan to your needs.
Step 3: Schedule Your Debrief Call
Once you've completed the intake form, you can schedule your personalized debrief call with Janine and the Client Focused Media Team.
Get ready to dive into the details and begin your creative transformation.