Brand Messaging Platform Questionnaire

Brand Messaging Platform Questionnaire 2024

Basic Information

Name(Required)

First Last

Email(Required)

Company Name:(Required)

Industry/Niche(Required)

Target Audience:(Required)

Unique Selling Proposition (USP):(Required)

What is your brand promise:(Required)

What products/services do you provide:(Required)

Brand Growth and Future Plans

What are your short-term goals and long-term goals? (specify time frames)(Required)

Are there any upcoming product launches, events, or campaigns that will shape your brand messaging?(Required)

How do you envision your brand evolving in the future?(Required)

Brand Identity/Perceptions

What values does your brand embody?(Required)

How do you want your brand to be perceived by customers?(Required)

How does your audience currently perceive your brand?(Required)

What are the main descriptive words/adjectives associated with your brand?(Required)

Brand Style

Describing your brand’s style involves a blend of adjectives that capture its essence, values, personality, and the visual and emotional impact it aims to make on its audience. Selecting the right combination of these descriptors can accurately communicate a brand’s unique style, personality, and the experience it aims to deliver to its target audience.

Visual Style – please choose no more than 3 from the list:(Required)

Minimalist: Focused on simplicity and the ‘less is more’ philosophy.

Elegant: Graceful and stylish in appearance or manner.

Bold: Striking, prominent, and confident in appearance.

Vintage: Evoking nostalgia with styles from a previous era.

Modern: Contemporary, current, or futuristic in design.

Rustic: Natural, rough, or embracing a countryside aesthetic.

Artistic: Creative, original, and expressive in design.

Luxurious: Rich, lavish, and of superior quality.

Other – please describe

If you chose other, please elaborate here:

Emotional Appeal – please choose no more than 3 from the list:(Required)

Empowering: Inspiring confidence and self-empowerment.

Playful: Fun, light-hearted, and not too serious.

Sophisticated: Worldly, refined, and experienced.

Innovative: Original, inventive, and forward-thinking.

Trustworthy: Reliable, dependable, and honest.

Approachable: Friendly, easy to relate to, and welcoming.

Edgy: Daring, provocative, and trend-setting.

Passionate: Showing or caused by strong feelings or a strong belief.

Other – please describe

If you chose other, please elaborate here:

Values and Ethos – please choose no more than 3 from the list:(Required)

Sustainable: Eco-friendly, caring for the environment.

Ethical: Morally right, showing respect for human welfare and rights.

Inclusive: Open to everyone, embracing diversity.

Transparent: Open, honest, and clear in practices.

Dynamic: Energetic, vibrant, and active.

Authentic: Genuine, real, and true to one’s own personality.

Pioneering: Leading the way, trailblazing.

Holistic: Emphasizing the importance of the whole and the interdependence of its parts.

Other – please describe

If you chose other, please elaborate here:

Audience Connection – please choose no more than 3 from the drop-down list:(Required)

Youthful: Appealing to or suggestive of the young.

Family-friendly: Suitable for all members of a family.

Professional: Suitable for or characteristic of a profession or professional people.

Luxury: High-end, offering or indicative of a high level of comfort and extravagance.

Budget-conscious: Focused on value, affordability, and catering to those mindful of spending.

Tech-savvy: Appealing to those proficient in technology.

Health-conscious: Focused on health and well-being.

Adventure-seeking: Appealing to those looking for excitement and new experiences.

Other – please describe

If you chose other, please elaborate here:

Brand Attributes

How would you describe your team?(Required)

What makes your brand special?(Required)

Brand Story

What inspired the creation of your brand?(Required)

Are there any significant milestones or achievements in your brand's history?(Required)

How does your brand's story currently resonate with your target audience?(Required)

Understanding Your Audience

Who is your primary target audience? (Demographics, Geographics)(Required)

What are their likes/dislikes, hopes/fears?(Required)

What is unique about your target audience (psychographics and behaviors)?(Required)

What are the main challenges or pain points your audience faces?(Required)

What motivates your audience to engage with brands like yours?(Required)

What typically drives them to take action and book or buy?(Required)

Are there any cultural or regional nuances influencing how your audience interacts with your brand?(Required)

What emotional triggers resonate most with your audience (e.g., trust, convenience, status)?(Required)

Are there any emerging trends or shifts in audience dynamics that you're monitoring closely?(Required)

Are there any untapped audience segments or markets that you're considering targeting in the future?(Required)

Why do you want to attract those segments/markets? What makes them a good fit for your brand?(Required)

Can you provide examples of successful campaigns or initiatives that have resonated with your audience in the past?(Required)

Brand Positioning:

What sets your brand apart from competitors?(Required)

How do you address the pain points or needs of your target audience?(Required)

What benefits do customers gain from choosing your brand over others?(Required)

Who are your primary competitors?(Required)

Brand Messaging:

What key message do you want to communicate to your audience?(Required)

How do you want customers to feel when they interact with your brand?(Required)

What tone of voice best represents your brand (e.g., formal, friendly, authoritative)?(Required)

Visual Identity:

Do you have existing brand colors, fonts, and logo? If yes, please provide details.(Required)

Are there any specific visual elements or imagery that should be associated with your brand?(Required)

Key Product or Service Messaging

What are the key features of your product or service?(Required)

What benefit does the feature provide?(Required)

What are the proof points to back it up?(Required)

Additional Information:

Is there anything else you would like to share about your brand that we haven't covered?

Do you have any specific challenges or concerns related to brand messaging that you'd like to address?

If you could duplicate an existing brand as your own, which would it be and why? (not a competitor)